WHAT IS HOME STAGING?
Successful
staging is using marketing and decorating techniques to
create an environment that buyers want. When you put your
house on the market, it becomes a commodity or product. For
a product to sell, it has to be successfully marketed and
packaged. The “packaging” element is where Stage 1 comes
in. We want to create emotional connection points
throughout the house so the buyers feel at home. We want
them to think, “This is it. This is the one.” So, what does
"feeling home" look like? It’s a combination of many
things…
1.
First Impressions
– Room by room we will walk through and take note of our
first impressions. What grabs us, what glares at us, and
what gives to us a feeling of home?
2. Eliminating
Clutter – We will start packing things away in order to
create a more open and spacious feel. People buy square
footage.
3. Emphasizing the
Positives and Downplaying the Negatives – Finding the
natural focal points, we will emphasize what we love about
the room and hide or detract from the negative aspects.
4. Lighten Up –
Focusing on lighting and color, we make each room into a
bright, warm, and inviting space that buyers can respond to.
5. Home Buyers Appeal
– In order for a buyer to feel at home, they need not be
reminded of this being someone else’s home. We’ll therefore
“de-personalize” the space while retaining its warmth.
6. Odors/Cleaning/Repairs –
The “dirty work” is sometimes overlooked because you’ve
lived here for so long. Let’s get rid of the buyers’ mental
“repair list” by doing it ourselves.
7. Modernizing – We
will update the style so the buyers feel they are getting
the latest and greatest.
8. Emotional
Connection Points – We want to create the “WOW” factor. This is a
huge focus for our strategy. We build these connection
points so the buyers subconsciously desire this house.
Notice – The
term “Staging” is NOT a federally registered trademark and is
commonly used in the industry to describe the practice of
preparing homes for sale.
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