STAGING FAQ'S...
My house isn’t worth
being “professionally staged”…
Even spending a mere $500 for
staging services should net you thousands in return
and speed of sale based upon statistical data. In the
previous statistics, unless the house is under 50K this
argument is invalid.
The housing market is
good and my house doesn’t need to be staged to sell…
You’re right. Every house
will sell…it’s a matter of when and for how much. Even if
your house sells quickly in a good market, it doesn’t mean
it sold for the amount it would have sold for had it been
professionally staged. Remember, professionally staged homes
sell on a conservative average for 6%+ more*. If your home
sold for 400K unstaged it probably would have sold for 425K
staged.
Why can’t I just
stage my own home?
Home sellers are usually
incapable of successfully staging their own home. Why?
Because our home is like our child, we don’t always see
all of their flaws. We’ve gotten used to the way it looks and
in fact it is difficult emotionally to change it. If you
can’t view something objectively then you are unable to
market and package it effectively. Not to mention most home
sellers don't "stage" homes everyday so the idea that they
can expertly transform their own home is a bit silly.
That’s what professionals are for and that is where the
greatest returns come in.
Can’t homebuyers use
their imagination and look past the décor?
Only a mere 10% of homebuyers
can actually visualize the potential of a home. This is why
having a vacant home professionally staged is so important.
Buyers cannot visualize size and scale so furniture helps to
give them a frame of reference.
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